- Bookstore owner: Hi
- Customer: Do you have 'Necronometer'
- Bookstore owner: I haven't heard of it
- Customer: (surprised) Really?
- Bookstore owner: When was it published?
- Customer: A few hundred years ago
- Bookstore owner: What's it on?
- Customer: It has spells and enchantments
- Bookstore owner: Oh, this is a design bookstore, maybe try Borders.